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Italian luxury brand Salvatore Ferragamo (" Ferragamo ") has announced key financial results for the fourth quarter and full year of fiscal 2020 (ended December 31, 2020).Fourth-quarter sales fell 20.4 per cent from a year earlier (down 19.9 per cent at constant exchange rates), broadly in line with expectations.Full-year sales fell 33.5 per cent (33.4 per cent at constant exchange rates), slightly ahead of analysts' expectations. Among Ferragamo's highlights in the fourth quarter were a 61.1 percent increase in digital channel sales, 33.9 percent growth in China and 12.9 percent growth in Taiwan. But renewed blockades caused by the resurgence of the disease in Europe offset a strong rebound in the Chinese market.At constant exchange rates, sales in the Europe, Middle East and Africa (EMEA) region fell 34.0% in the fourth quarter from a year earlier.North American sales were down 27.5 percent from a year earlier. At constant exchange rates, APAC (excluding Japan) sales declined 11.2% year-over-year in the fourth quarter, mainly due to the negative impact of the wholesale travel channel and the positive performance of the retail channel.Sales in Japan were down 7.4% year over year, with the retail channel showing positive results.Sales in Central and South America were down 2.5 per cent from a year earlier, with store closures affecting all markets except Mexico. In terms of channels, retail channel sales declined 13.7% year-over-year (13.2% at constant exchange rates), with strong growth in the e-commerce channel.Wholesale channel sales were down 33.8% year-over-year (down 32.9% at constant exchange rates). For the full year of 2020, group sales fell 33.5 per cent (33.4 per cent at constant exchange rates) to €916m, slightly above Refinitiv SmartEstimate's estimate of €911m. In a press release, Ferragamo said: "The decrease in FY2020 sales was due to the following reasons.The disease spread rapidly, and governments subsequently decided to ban and block commercial activities and international travel.Most of the Group's stores in these countries were forced to close, and footfall in the rest of the region was also significantly reduced.This had a negative impact on results in the first six months of the year.In the second half of the year, the situation gradually improved, but was still affected by the second wave of the outbreak and related restrictions." The Asia-Pacific region, including Japan, is the group's biggest market, accounting for more than 50 per cent of total annual sales.Full-year sales in China rose 11.3 per cent year on year. As at 31 December 2020, the Group operated a total of 644 sales outlets, consisting of 395 directly operated stores and 249 third-party operated stores. On January 29, Ferragamo announced that actors Lin Yun, Li Wanda and Qiu Tian (below) have become Viva ambassadors and will release the Viva blockbuster series. Ferragamo has announced the latest changes to its board's governance structure -- the new board will be smaller, with more independent directors and a chairman with no executive power.Ferragamo, meanwhile, again denied rumours of a stake sale.Salvatore Ferragamo reshuffles board, denies seeking sale. For the fiscal year 2020 ended December 31, 2020, Ferragamo's key financial figures are as follows: According to the channel Retail channel: sales decreased 29.2% to 637 million euros, or 28.6% at constant exchange rates, accounting for 69.6% of total sales; Wholesale channel: Sales decreased 41.7% to 269 million euros, or 42.2% at constant exchange rates, accounting for 29.4% of total sales; According to the region Europe, Middle East and Africa (EMEA) : Sales decreased 42.5%, or 41.9%, at constant exchange rates, to 199.7 million euros, or 21.8% of total sales; North America: Sales decreased 39.4% to 193 million euros, or 41.4% at constant exchange rates, or 21.0% of total sales; Japan: Sales decreased 24.5 percent to 89 million euros, or 25 percent at constant exchange rates, or 9.8 percent of total sales; Asia Pacific (excluding Japan) : Sales decreased 25.5% to 381 million euros, or 25.0% at constant exchange rates, or 41.6% of total sales; Central and South America: Sales decreased 35.6% to 53 million euros, or 29.5% at constant exchange rates, or 5.8% of total sales; According to the category Footwear: Sales fell 34.9 percent to 375 million euros, or 35.0 percent at constant exchange rates, or 40.9 percent of total sales Leather goods and handbags: Sales fell 28.1 percent to 389 million euros, or 27.9 percent at constant exchange rates, or 42.4 percent of total sales Garments: Sales fell 32.4 per cent to €50 million, or 31.9 per cent at constant exchange rates, or 5.5 per cent of total sales Scarves and accessories: Sales fell 38.4 percent to 51 million euros, or 37.6 percent at constant exchange rates, or 5.5 percent of total sales Perfume: Sales fell 52.4 percent to 42 million euros, or 52.2 percent at constant exchange rates, or 4.6 percent of total sales

Italian luxury brand Salvatore Ferragamo (" Ferragamo ") has announced key financial results for the fourth quarter and full year of fiscal 2020 (ended December 31, 2020).Fourth-quarter sales fell 20.4 per cent from a year earlier (down 19.9 per cent at constant exchange rates), broadly in line with expectations.Full-year sales fell 33.5 per cent (33.4 per cent at constant exchange rates), slightly ahead of analysts' expectations. Among Ferragamo's highlights in the fourth quarter were a 61.1 percent increase in digital channel sales, 33.9 percent growth in China and 12.9 percent growth in Taiwan. But renewed blockades caused by the resurgence of the disease in Europe offset a strong rebound in the Chinese market.At constant exchange rates, sales in the Europe, Middle East and Africa (EMEA) region fell 34.0% in the fourth quarter from a year earlier.North American sales were down 27.5 percent from a year earlier. At constant exchange rates, APAC (excluding Japan) sales declined 11.2% year-over-year in the fourth quarter, mainly due to the negative impact of the wholesale travel channel and the positive performance of the retail channel.Sales in Japan were down 7.4% year over year, with the retail channel showing positive results.Sales in Central and South America were down 2.5 per cent from a year earlier, with store closures affecting all markets except Mexico. In terms of channels, retail channel sales declined 13.7% year-over-year (13.2% at constant exchange rates), with strong growth in the e-commerce channel.Wholesale channel sales were down 33.8% year-over-year (down 32.9% at constant exchange rates). For the full year of 2020, group sales fell 33.5 per cent (33.4 per cent at constant exchange rates) to €916m, slightly above Refinitiv SmartEstimate's estimate of €911m. In a press release, Ferragamo said: "The decrease in FY2020 sales was due to the following reasons.The disease spread rapidly, and governments subsequently decided to ban and block commercial activities and international travel.Most of the Group's stores in these countries were forced to close, and footfall in the rest of the region was also significantly reduced.This had a negative impact on results in the first six months of the year.In the second half of the year, the situation gradually improved, but was still affected by the second wave of the outbreak and related restrictions." The Asia-Pacific region, including Japan, is the group's biggest market, accounting for more than 50 per cent of total annual sales.Full-year sales in China rose 11.3 per cent year on year. As at 31 December 2020, the Group operated a total of 644 sales outlets, consisting of 395 directly operated stores and 249 third-party operated stores. On January 29, Ferragamo announced that actors Lin Yun, Li Wanda and Qiu Tian (below) have become Viva ambassadors and will release the Viva blockbuster series. Ferragamo has announced the latest changes to its board's governance structure -- the new board will be smaller, with more independent directors and a chairman with no executive power.Ferragamo, meanwhile, again denied rumours of a stake sale.Salvatore Ferragamo reshuffles board, denies seeking sale. For the fiscal year 2020 ended December 31, 2020, Ferragamo's key financial figures are as follows: According to the channel Retail channel: sales decreased 29.2% to 637 million euros, or 28.6% at constant exchange rates, accounting for 69.6% of total sales; Wholesale channel: Sales decreased 41.7% to 269 million euros, or 42.2% at constant exchange rates, accounting for 29.4% of total sales; According to the region Europe, Middle East and Africa (EMEA) : Sales decreased 42.5%, or 41.9%, at constant exchange rates, to 199.7 million euros, or 21.8% of total sales; North America: Sales decreased 39.4% to 193 million euros, or 41.4% at constant exchange rates, or 21.0% of total sales; Japan: Sales decreased 24.5 percent to 89 million euros, or 25 percent at constant exchange rates, or 9.8 percent of total sales; Asia Pacific (excluding Japan) : Sales decreased 25.5% to 381 million euros, or 25.0% at constant exchange rates, or 41.6% of total sales; Central and South America: Sales decreased 35.6% to 53 million euros, or 29.5% at constant exchange rates, or 5.8% of total sales; According to the category Footwear: Sales fell 34.9 percent to 375 million euros, or 35.0 percent at constant exchange rates, or 40.9 percent of total sales Leather goods and handbags: Sales fell 28.1 percent to 389 million euros, or 27.9 percent at constant exchange rates, or 42.4 percent of total sales Garments: Sales fell 32.4 per cent to €50 million, or 31.9 per cent at constant exchange rates, or 5.5 per cent of total sales Scarves and accessories: Sales fell 38.4 percent to 51 million euros, or 37.6 percent at constant exchange rates, or 5.5 percent of total sales Perfume: Sales fell 52.4 percent to 42 million euros, or 52.2 percent at constant exchange rates, or 4.6 percent of total sales

The second-hand stuff you don't want, It became the most fashionable clothes for African brothers In Africa, foreigners wearing Chinese-language T-shirts have become a unique sight on the streets. When you see this scene, you may even feel disoriented. For example, this young man is wearing a sportswear with the Chinese character printed on it. His dark face is in sharp contrast to the strong clothing style with Chinese characteristics: Another example is the little brother's clothes on the back of the "Chengdu No. 7 High School", I don't know what the students of Chengdu No. 7 High School will feel after seeing: These black people must not know the meaning of these Chinese, only think these mysterious Oriental symbols have a sense of fashion indescribable.Just as we Chinese all like to buy some clothes with English. But it is also a reflection of the fact that Chinese clothes are becoming the most popular item in African closets. In fact, the second-hand clothing market in Africa is very popular. Nairobi, the capital of Kenya, has the largest second-hand clothing market in East Africa. Thousands of second-hand clothes are transferred here every day. In 2018, China exported a total of $280 million in second-hand clothing, more than 70 percent of which went to the African market. In the domestic sale of 6 cents a jin of old clothes, to Africa, a change, can sell dozens of pieces of ***, and every time the arrival of goods are everyone looting the state. It seems that the secondhand clothing business has become big business. One might ask: where does China get these old clothes from? Most of it comes from our "donations". Offline, our old clothes make their way to Africa through recycling yards and bins. Online, recycling platforms such as Xianyu and Feiant are also encouraging users to make bookings with their mobile phones, who then conduct door-to-door recycling.Some of these recycled clothes are exported to Africa. Among them, Feiant has become the largest online waste clothes recycling and comprehensive processing platform.It has more than 3 million users, covering more than 300 cities in China, and recycles more than 100,000 tons of used clothes annually. How do flying ants work? We donate clothes for free, It helped him earn $60 million a year The founder of Flying Ant is Jack Ma. In 2014, when Ma was a student at university, he noticed that many of his classmates threw their old clothes into the trash can after graduation without taking them away. He thought it was a waste of resources, so he wondered if he could donate the clothes to poor mountainous areas.But when he called public interest organizations, many turned him down. This is because after the recycling of old clothes, the storage, cleaning, disinfection and logistics need a lot of money, which public welfare organizations cannot afford. According to Ma's survey, there are two pain points in the used clothing recycling market: The first is that there are fewer places that need large quantities of clothes donations at present. The demand for donations of used clothes exceeds the demand, so I don't know how to deal with it. Second, it is very difficult to deal with old clothes, so many people are unwilling to do it, resulting in a large waste of resources. After fully understanding the market, Ma decided to start his own recycling project.He enlisted some of his classmates and founded Flying Ants. Here's how Flying Ant operates today: It expected that many people did not know and were unwilling to donate clothes, so it first demonstrated the use of old clothes for environmental protection and public welfare through new media promotion and encouraged users to make appointments for door-to-door recycling. In the simplest way, users can make an appointment on the WeChat platform, fill in the weight of the clothes, and then arrange a Courier to collect them. What do they do with the old clothes? Old clothes that meet the criteria for donation are sent to the mountains by flying ants.Environment-friendly recycled old clothes will be sent to processing factories by flying ants to make green bags, aprons, stalls and so on. Newer, better quality summer clothes, will be cleaned and disinfected, to the relevant foreign trade companies for export to Africa.This is where flying ants make their money. As a business, rather than a public welfare organization, Flying Ant naturally wants to make money. In the media to Ma Yun interview, Ma Yun revealed that particularly good summer clothing exports, can sell to 8,000 yuan - 12,000 yuan/ton range.The cost of used clothes is around 0.6 yuan per kilo. According to the data of more than 100,000 tons of old clothes collected annually by Feant, Feant can earn 60 million yuan per year. That's not nearly as much revenue as a big-name Internet company, but it's a lot of money for a startup. And flying ants have other businesses.There is a related e-commerce section on the public account of flying ants - Ant heart selection and a good set.One of the good set is Ma Yun through the poor mountainous areas to establish links to help agricultural electricity providers. While there are no specific revenue figures for the business, Ma said they helped farmers sell 1.8 million kilograms of organic lotus roots in 2018.I can see that the revenue should be good. Making money out of a good heart? In fact, there has been a kind of questioning about this kind of used clothing platform: How can our clothes, which are donated for free, become a tool for you to make money?Are you cashing in on our kindness? Let's just say that the voice is biased. First of all, the clothes we donate need to be treated before they can be donated. The documentary Great Made shows that people tend to dump their unwanted clothes on recycling companies, regardless of whether they are wearable or not. Most of these items, however, cannot be donated, such as underwear, dresses, high heels and so on.Some of the clothes are so damaged that they are discarded.Things like coats and sneakers are universal. Recycling companies spend their days sorting through mountains of old clothes, then disinfecting, packing and shipping them. All of this requires a certain cost, and only companies like Flying Ant are willing to help us bear it. They help you eliminate the cost of disposing of your old clothes, which is free of charge, whether it's recycling or sorting and packing.What's wrong with them making extra money by exporting? Second, the amount of clothing waste we generate each year is staggering.Having a company like this to help us reduce waste is a good thing for the environment. Look in your closet. How many pieces of clothing have you worn once and then put on the shelf?How many clothes go straight into the trash? Data show that from the stock, the annual output of used clothes in China will reach 3.9 billion ~ 6.5 billion pieces, and the total amount of all kinds of textiles piled up by families will exceed 100 million tons. The total amount of fiber processing in China is about 500 billion tons every year, generating more than 200 billion tons of waste textiles, but the utilization rate is less than 10%.The final result is that a large number of old clothes are burned or buried, which not only wastes resources, but also causes serious pollution. In such a situation, if the flying ants can use their own strength, make every old clothes play its *** * value, isn't it? What is public welfare?Must not be linked to profit? The goal of public welfare is to design a business model that benefits all parties and enables more people to participate in it.This is sustainable public good. Platforms like Flying Ant are already making more people aware of the recycling of used clothes through this model.If it can use it to increase the rate of used clothing to 20, 30 percent, why should we blame it?

French clothing retail giant Beaumanoir Group has announced the sale of a majority stake in its China business to Beijing-based private equity firm SinoTech Investment Fund Management (Beijing) Co., Ltd., for an undisclosed amount. Beaumanoir group founder and chairman of Roland Beaumanoir said, affected by the outbreak, the group decided to focus on the development of France this year on the domestic market, focus on the development from rival Vivarte group purchase of dress brand Naf Naf and La Halle, "in order to ensure that we in the Chinese market, so we decided to and with the strength of China's local clothing retailer to reach cooperation". Why do you choose Zhongke accommodation?Roland Beaumanoir said in an interview, "The Beaumanoir Group mainly operates Cache Cache, a women's wear brand in China. Since 2005, Cache Cache has opened 550 stores in China, but these stores are mainly in third - and fourth-tier cities, with a low presence in second-tier cities." "We have observed that C&C has become a significant player in the Chinese apparel retail market since acquiring the Chinese business of Dutch fast fashion brand C&A in September 2020," Roland said.The epidemic has also changed the Chinese market a lot. We need to cooperate with a powerful industry player who has a deep understanding of China. We believe that Cache Cache can accelerate the omni-channel deployment and achieve better development with the help of Cache Cache." Dutch fast fashion brand C&A has sold its China business to a Beijing-based private equity fund, according to a history report in the magazine About Beaumanoir Founded in 1985 by Roland Beaumanoir, the Beaumanoir Group specializes in the retail business of ready-to-wear clothing and currently owns fashion brands such as Bonobo, Breal, Cache-Cache, La Halle and Morgan.In 2019, the total revenue of the Group is 1.1 billion euros.

In the past month, four degrees of cold wave has invaded most parts of China, and many places have recorded a new low temperature this winter.Stimulated by the cold weather, the hot sales of winter clothes directly drive the sales of fashion brands (clothing companies/shoe companies). -- "It was so cold that an errand bought Uniqlo and delivered it home." -- "Just now, Tmall ordered a pair of Uggs." "--" I never wear a down jacket in winter. This winter I'm still looking for the warmest down jacket." As the cold wave sets in, it seems that people's closets are no longer resistant to the cold, with readers of the magazine reporting that they have been stocking up on warm clothes recently to cope with the "crying cold" weather. The change of temperature and cold weather not only has a direct impact on consumers' demand for clothing, but also has an impact on the stability of clothing supply chain.In fact, weather has become one of the key factors affecting the direction of the fashion retail industry. The effect has been particularly pronounced this winter.A cold wave of four degrees has hit most parts of China in more than a month, and many places have recorded new low temperatures this winter.Stimulated by the cold weather, the hot sales of winter clothes directly drive the sales of fashion brands (clothing companies/shoe companies). Colder than the previous winter, let clothing enterprises benefit obviously The average temperature in major Chinese cities in December 2020 was lower than the same period last year, according to the National Meteorological Center.Rapid cooling and substantial cooling become the key words of this winter.In addition, the Spring Festival in 2021 is delayed, and it is expected that the consumption peak season will last longer, which is conducive to winter clothing sales in 2020. Looking at the latest financial statements of domestic and foreign fashion brands, we also send a positive signal: -- Uniqlo Uniqlo, the fast-fashion brand owned by Japan's Fast Retailing group, recently released its December 2020 sales figures.Same-store sales in Japan, which include both direct and online sales, were up 6.2 per cent in December from a year earlier, while total sales, which include both direct and licensed stores and online sales, were up 6.1 per cent. Uniqlo's stores in Japan were mostly operating well in December, although five were temporarily closed and another 84 had their opening hours shortened as a result of the outbreak.Under these special circumstances, Uniqlo's sales growth will not be easy. A key driver of Uniqlo's strong sales growth in Japan was cold weather in December."Following the sharp cold weather in December, sales of warm clothing for home wear and other items tailored to customers' needs at home were strong," Uniqlo said. - who Lilang, a Chinese men's wear brand, released its latest operating data on January 8, showing that the total retail sales of "Lilanz" products in the fourth quarter of 2020 increased by 10%~15% year on year, further improving from the 5%~10% in the third quarter, while the annual retail sales decline narrowed to 10%~15%.The fourth quarter sales performance far exceeded the company's earlier expectations for a mid-unit percentage increase and accelerated from the third quarter's high single-digit growth. Under the influence of the cold winter weather, Lilang's winter clothing sales increased significantly, especially in the southern region of China.Analysts also said Lilang's strong fourth-quarter sales growth was partly due to a cold winter that boosted sales volumes and unit prices. Lilang relevant person in charge to "gorgeous" said, look from category, Lilang's down jacket in Guangdong, Guangxi, Jiangxi, Fujian, Hunan and other southern provinces growth most.But he also stressed that as a full-category clothing brand, Lilang does not rely on a single category of down jackets, but through a balanced category and diversification of clothing to make seasonal clothing. - bosideng Bosideng, a listed Chinese down wear company, recently released its retail performance for the first nine months of the 2020/21 fiscal year (ending December 31, 2020).During the reporting period, Bosideng's total retail sales of main brands increased by more than 25% compared with the same period last year. Industry analysts said the cold snap and the delay of the Lunar New Year will effectively extend the window for selling down jackets in winter, the traditional sales season for down jackets, driving sales growth and reducing inventories. On the Tmall platform, Bosideng, UGG and other brands with strong seasonal attributes are popular.According to the "magnificent" monitoring, Bosten best-selling single product selling at about 1000 yuan;Some of UGG's top-selling boots cost more than 1,000 yuan. In the face of weather changes, how can enterprises better predict market demand? Although the impact of the cold wave has gradually subsided in recent days and the temperature has warmed up, what needs to be warned is that the uncertainty of the weather has increased significantly. How can companies forecast market demand in the face of changing weather? In front of the supply chain, how to adjust the sales plan? Weather forecast, can help enterprises better optimize the inventory problem? Huali Zhi collects targeted initiatives and innovative ideas from Itochu, Lilang and Bosideng: -- Itochu Trading giant Itochu Corporation, one of Japan's top five general trading houses, announced a partnership with the Japan Meteorological Association to launch a trial market demand forecasting service starting from the spring and summer series of 2021. The specific idea of the cooperation between the two parties is to integrate the past sales data of a number of apparel enterprises under Itochu with the meteorological data of Japan Meteorological Association, so as to forecast the medium and long term market demand of each commodity category on the basis of which, and adjust the production and sales plan in turn. The test run will begin with United Arrows, Nano · Universe and other clothing companies associated with the buyer's store, and is expected to roll out to other companies in the Group in 2022. Itochu pointed out that the fashion industry, which used to base production plans on the previous year's sales data, is now shifting to "objective data based production plans" to further address the challenges posed by inventory. - who In fact, the cooperation between clothing enterprises and meteorological departments is not new. The person in charge of Lilang told "Huali Zhi" that they have cooperated with CCTV's weather forecast service for many years.At the same time, he said frankly: "Weather forecasting is only a general range, there is no way to achieve complete accuracy, enterprises can only through a complete decision-making process to do a good job in sales planning." As a full-category clothing brand, in the face of weather problems, Lilang considers the rational procurement budget and the whole supply-sales chain, as well as the quick return mechanism, inventory balance. Take this fall and winter sales season.During National Day in October, the sales showed a good trend. According to the data feedback, Lilang promptly responded to supplement the flour and accessories, made a series of rapid return orders for some winter products, and appropriately increased the proportion of winter products. "We have dealt with the cold weather a little bit and it doesn't make any difference that it's not cold.By comprehensively predicting and preparing for the production cycle and sales fluctuation, enterprises are less disturbed by the fluctuation of cold and warm weather cycle and have a stronger ability to resist risks." - bosideng Weather prediction can provide guidance for enterprises to make sales plans, optimize inventory, etc., but for enterprises, in the climate change, which is a strong uncertainty factor, only to strengthen their own supply chain capacity is the best tool to deal with the weather. In the past year, Bosideng has continued to strengthen the advantages of "high quality fast reverse + intelligent logistics".Specifically including: Refined ordering mode: the proportion of the first order should not exceed 40%, the epidemic rate should be reduced to 30%, and the subsequent 70% should be placed in a rolling manner according to the sales situation, with flexible replenishment by pull replenishment and quick updating The introduction of smart logistics, with the help of big data to achieve a large number of + fast + accurate efficient distribution

In 2020, China's foreign trade has risen to the challenge, import and export has achieved positive growth for 7 consecutive months since June 2020, and the total value of import and export for the whole year has both hit a record high, further consolidating its position as the largest country in goods trade, showing strong resilience and comprehensive competitiveness. "In 2020, in the face of unprecedented difficulties and challenges, China's foreign trade has delivered a brilliant report card, which is not easy."Li Kuiwen, spokesman of the General Administration of Customs and head of the statistics and analysis department, said at a news conference of the office on Jan 14. Private enterprises have become an important driving force for import and export growth In 2020, China's foreign trade has risen to the challenge. Its import and export have achieved positive growth for seven consecutive months since June 2020, and the total value of both imports and exports for the whole year has reached a record high, further consolidating its position as the largest country in goods trade and demonstrating its strong resilience and comprehensive competitiveness. The structure of foreign trade was further improved.In 2020, the growth rate of import and export of private enterprises is 9.2 percentage points higher than the overall growth rate of foreign trade in the same period, becoming an important driving force for the growth of China's foreign trade.The proportion of imports and exports in general trade continued to rise, up 0.9 percentage points over 2019.The development of foreign trade regions became more balanced, and further progress was made in the central and western regions in accepting industrial transfer from the eastern region. The import and export volume of foreign trade in the central and western regions increased by 11%, up 1.4 percentage points from 2019, to 17.5%. Trade partners are becoming more diverse.In 2020, China's top five trading partners are ASEAN, the European Union, the United States, Japan and the Republic of Korea, and its import and export to countries along the "One Belt And One Road" routes will reach 9.37 trillion yuan, an increase of 1%. "The export of anti-epidemic materials has strongly supported the global fight against the epidemic."China has played the role of the world's largest supplier of anti-epidemic materials, actively carried out international cooperation in fighting the epidemic, and made every effort to provide and export anti-epidemic materials to more than 200 countries and regions around the world, Li said.From March to the end of 2020, China's customs inspected and released a total of 438.5 billion yuan worth of major materials for epidemic prevention and control.Among them, 224.2 billion masks were exported, worth 340 billion yuan, equivalent to nearly 40 masks for every person in the world outside China.China exported 2.31 billion pairs of protective clothing, 289 million pairs of goggles and 2.92 billion pairs of surgical gloves.271,000 export ventilators, 663,000 patient monitors, and 119 million infrared thermometers were installed. The business environment at ports has been continuously improved, and enterprise costs have been further reduced In 2020, local customs will continue to improve customs clearance facilitation and optimize the port business environment. Facilitation measures such as "two-step declaration", "advance declaration" and "green channel" will be comprehensively promoted to improve customs clearance efficiency.In December last year, the overall customs clearance time for imports and exports was 34.91 hours and 1.78 hours respectively, 64.2 percent and 85.5 percent lower than that of 2017. A total of 3,509 enterprises participated in the trial of tariff guarantee insurance, and guaranteed tax payments reached 377.6 billion yuan, of which nearly 80 percent were small and medium-sized enterprises, effectively alleviating the difficulties and high cost of financing for enterprises, especially small and medium-sized enterprises. "Due to the impact of the epidemic, a large number of international flights have been suspended and the traditional transport capacity has plummeted. The General Administration of Customs has promptly issued ten measures to support the development of China-Europe freight trains to ensure the stability of the industrial chain and supply chain."Li Kuiwen introduced that China-Europe freight trains operated 12,400 trains in the whole year, delivering 1.35 million TEU, up 50% and 56% respectively compared with the same period last year, and the comprehensive heavy container rate reached 98.4%. We will resolutely guard against the risk of importing the epidemic, and promptly do a good job in relevant work before the implementation of the RCEP At present, the global epidemic situation is still grim. The General Administration of Customs has strengthened quarantine of imported cold-chain food in strict accordance with the requirements of the joint prevention and control mechanism of the State Council.At present, 124 cold-chain food manufacturers in 21 countries have suspended the import of their products after employees were infected with CoviD-19. Among them, 107 companies voluntarily suspended their export to China after the outbreak. Last November, China signed the Regional Comprehensive Economic Partnership (RCEP).According to customs statistics, in 2020, China's total import and export value with RCEP members reached 10.2 trillion yuan, up 3.5%, accounting for 31.7 percent of China's total import and export value in the same period.Exports accounted for 4.83 trillion yuan, up 5%;Imports were 5.37 trillion yuan, up 2.2%. Li Kuiwen said that the RCEP is the largest free trade area in the world, covering about 30 percent of the world's population, 30 percent of the global economy and 30 percent of foreign trade.The General Administration of Customs is stepping up preparations for the implementation of the RCEP in line with its responsibilities.Policy publicity will be intensified to help enterprises understand and master the rules of tariff concessions and benefits, so as to lay a solid foundation for the full benefits of preferential agreements.At the same time, we should focus on the possible difficulties in the implementation of RCEP, strengthen internal research and training, and make preparations in advance so as to better serve enterprises.

In 2020, China's foreign trade has risen to the challenge, import and export has achieved positive growth for 7 consecutive months since June 2020, and the total value of import and export for the whole year has both hit a record high, further consolidating its position as the largest country in goods trade, showing strong resilience and comprehensive competitiveness. "In 2020, in the face of unprecedented difficulties and challenges, China's foreign trade has delivered a brilliant report card, which is not easy."Li Kuiwen, spokesman of the General Administration of Customs and head of the statistics and analysis department, said at a news conference of the office on Jan 14. Private enterprises have become an important driving force for import and export growth In 2020, China's foreign trade has risen to the challenge. Its import and export have achieved positive growth for seven consecutive months since June 2020, and the total value of both imports and exports for the whole year has reached a record high, further consolidating its position as the largest country in goods trade and demonstrating its strong resilience and comprehensive competitiveness. The structure of foreign trade was further improved.In 2020, the growth rate of import and export of private enterprises is 9.2 percentage points higher than the overall growth rate of foreign trade in the same period, becoming an important driving force for the growth of China's foreign trade.The proportion of imports and exports in general trade continued to rise, up 0.9 percentage points over 2019.The development of foreign trade regions became more balanced, and further progress was made in the central and western regions in accepting industrial transfer from the eastern region. The import and export volume of foreign trade in the central and western regions increased by 11%, up 1.4 percentage points from 2019, to 17.5%. Trade partners are becoming more diverse.In 2020, China's top five trading partners are ASEAN, the European Union, the United States, Japan and the Republic of Korea, and its import and export to countries along the "One Belt And One Road" routes will reach 9.37 trillion yuan, an increase of 1%. "The export of anti-epidemic materials has strongly supported the global fight against the epidemic."China has played the role of the world's largest supplier of anti-epidemic materials, actively carried out international cooperation in fighting the epidemic, and made every effort to provide and export anti-epidemic materials to more than 200 countries and regions around the world, Li said.From March to the end of 2020, China's customs inspected and released a total of 438.5 billion yuan worth of major materials for epidemic prevention and control.Among them, 224.2 billion masks were exported, worth 340 billion yuan, equivalent to nearly 40 masks for every person in the world outside China.China exported 2.31 billion pairs of protective clothing, 289 million pairs of goggles and 2.92 billion pairs of surgical gloves.271,000 export ventilators, 663,000 patient monitors, and 119 million infrared thermometers were installed. The business environment at ports has been continuously improved, and enterprise costs have been further reduced In 2020, local customs will continue to improve customs clearance facilitation and optimize the port business environment. Facilitation measures such as "two-step declaration", "advance declaration" and "green channel" will be comprehensively promoted to improve customs clearance efficiency.In December last year, the overall customs clearance time for imports and exports was 34.91 hours and 1.78 hours respectively, 64.2 percent and 85.5 percent lower than that of 2017. A total of 3,509 enterprises participated in the trial of tariff guarantee insurance, and guaranteed tax payments reached 377.6 billion yuan, of which nearly 80 percent were small and medium-sized enterprises, effectively alleviating the difficulties and high cost of financing for enterprises, especially small and medium-sized enterprises. "Due to the impact of the epidemic, a large number of international flights have been suspended and the traditional transport capacity has plummeted. The General Administration of Customs has promptly issued ten measures to support the development of China-Europe freight trains to ensure the stability of the industrial chain and supply chain."Li Kuiwen introduced that China-Europe freight trains operated 12,400 trains in the whole year, delivering 1.35 million TEU, up 50% and 56% respectively compared with the same period last year, and the comprehensive heavy container rate reached 98.4%. We will resolutely guard against the risk of importing the epidemic, and promptly do a good job in relevant work before the implementation of the RCEP At present, the global epidemic situation is still grim. The General Administration of Customs has strengthened quarantine of imported cold-chain food in strict accordance with the requirements of the joint prevention and control mechanism of the State Council.At present, 124 cold-chain food manufacturers in 21 countries have suspended the import of their products after employees were infected with CoviD-19. Among them, 107 companies voluntarily suspended their export to China after the outbreak. Last November, China signed the Regional Comprehensive Economic Partnership (RCEP).According to customs statistics, in 2020, China's total import and export value with RCEP members reached 10.2 trillion yuan, up 3.5%, accounting for 31.7 percent of China's total import and export value in the same period.Exports accounted for 4.83 trillion yuan, up 5%;Imports were 5.37 trillion yuan, up 2.2%. Li Kuiwen said that the RCEP is the largest free trade area in the world, covering about 30 percent of the world's population, 30 percent of the global economy and 30 percent of foreign trade.The General Administration of Customs is stepping up preparations for the implementation of the RCEP in line with its responsibilities.Policy publicity will be intensified to help enterprises understand and master the rules of tariff concessions and benefits, so as to lay a solid foundation for the full benefits of preferential agreements.At the same time, we should focus on the possible difficulties in the implementation of RCEP, strengthen internal research and training, and make preparations in advance so as to better serve enterprises.

Core tip: from the perspective of ROE in the past five years, the average ROE of 14 enterprises is positive, among which 6 enterprises, such as Heilan Home, Carbin, China Lilang, Shanshan Brand, Youngor, and Nanshan Zhishang, are above 10%.Heilan Home has the highest average in five years, with an average ROE of 32.06%. The highest ROE in the past five years is 40.02% in 2015, and the lowest is 24.44% in 2019. Corporate profitability refers to the ability of an enterprise to obtain profits, also known as the capital or capital appreciation ability of an enterprise. It is usually shown as the amount and level of the enterprise's earnings in a certain period.For operators, through the analysis of profitability, we can find the problems in the operation and management links.The analysis of the company's profitability is the deep analysis of the company's profit rate.This article is a menswear article in the series of articles on profitability. A total of 20 listed menswear companies are selected as the research samples. Core data: Top three enterprises in profitability: China Lilang, Golden Lillion Group, Heilan Home Top 3 enterprises in average return on equity: Heilan Home, Carbin, China Lilang Top 3 enterprises in average return on total assets: China Lilang, Heilan Home, Carbin Average gross profit margin of the top three enterprises: China Apparel Holdings, Trinity, Changxing International Average net interest rate of the top three enterprises: Youngor, China Lilang, Goldlion Group Return on equity Is the percentage of net *** and average shareholders' equity, is the percentage of the company after tax *** divided by the net assets, is an important financial index to measure the efficiency of the use of shareholders' funds.This index reflects the level of return on shareholders' equity and measures the efficiency of a company in using its own capital. The higher the index value, the higher the return on investment.This index reflects the ability of self-owned capital to obtain net income.Generally speaking, an increase in debt will lead to an increase in return on equity. From the perspective of ROE in the past five years, the average ROE of 14 enterprises is positive, among which 6 enterprises, such as Heilan Home, Carbin, China Lilang, Shanshan Brand, Youngor and Nanshan Zhishang, are above 10%. Heilan Home has the highest average in five years, with an average ROE of 32.06%. The highest ROE in the past five years is 40.02% in 2015, and the lowest is 24.44% in 2019. The average return on equity of the other six enterprises is negative, among which three enterprises, such as Changxing International, Modern Avenue and Musang Group Holdings, declined by more than double digits. Musang Group Holding has the lowest average in five years, with an average return on equity of -86.57%. In the past five years, the highest return on equity is 159.65% in 2017, and the lowest is -581.59% in 2018. Return on total assets Is another index to measure the profitability of an enterprise, which embodies the relationship between the efficiency of asset use and the effect of capital use.The rate of return on total assets directly reflects the competitive strength and development ability of the company, and it is also an important basis to decide whether the company should be leveraged. Analysed together with return on total assets and return on equity (net ***/ shareholders' equity ×100%), the difference between the two can be used to illustrate the risk degree of a company's operation. From the perspective of return on total assets in the past five years, 16 enterprises have a positive average return on total assets, among which 4 enterprises, such as China Lilang, Heilan Home, Carbin and Musang Group Holding, are above 10%. China Lilang has the highest average value in five years, with the average return on total assets reaching 15.54%. In the past five years, the highest return on total assets was 18.30% in 2018 and the lowest was 12.01% in 2016. The average return on total assets of the other four enterprises is negative, among which the average return on total assets of Modern Avenue is the lowest in five years, with an average return on total assets of -13.08%. In the past five years, the highest return on total assets is 3.66% in 2017, and the lowest is -57.28% in 2019. Gross profit margin Is the percentage of gross profit versus sales (or operating revenue), where gross profit is the difference between revenue and operating costs corresponding to revenue. From the composition of gross profit is the difference between income and operating costs, but in fact this understanding of gross profit upside down the concept of the cart, in fact, gross profit reflects a commodity after the production of conversion of internal system value added that part. From the perspective of gross profit rate in the past five years, the average gross profit rate of 8 enterprises is above 50%, among which China Apparel Holding has the highest average gross profit rate in the past five years, reaching 70.14%. In the past five years, the highest gross profit rate is 77.92% in 2019 and the lowest is 62.91% in 2016. Hongdou shares is an enterprise with an average gross profit margin of less than 30%, with an average gross profit margin of 26.21%. In the past five years, the highest gross profit margin was 30.53% in 2019 and the lowest was 22.96% in 2016. The net interest rate Is the percentage of net *** in sales revenue, refers to the enterprise to achieve net *** and sales revenue comparison, used to measure the enterprise in a certain period of sales revenue acquisition ability. This index reflects the amount of net profit per yuan of sales revenue, indicating the income level of sales revenue.By analyzing the fluctuation of sales net interest rate, enterprises can be encouraged to pay attention to improving operation and management and increase profit level while expanding sales. From the perspective of the net interest rate in the past five years, there are 14 enterprises with the average net interest rate being positive, among which 9 enterprises such as Youngor, China Lilang, Kinglion Group, Heilan Home, Jiu Mu Wang, Carbin, Seven Wolves, George Bai, and Mushang Group Holding are above 10%. Youngor's five-year average was the highest, with the average net interest rate reaching 25.57%. In the past five years, the highest net interest rate was 38.18% in 2018 and the lowest was 2.99% in 2017. The net interest rate of the remaining 5 enterprises is negative, among which 4 enterprises such as Pusen, Hudu, Trinity and Changxing International declined by more than double digits. Changxing International has the lowest average net interest rate in the past five years, with an average net interest rate of -29.13%. In the past five years, the highest net interest rate was -16.74% in 2015 and the lowest was -41.43% in 2017.

You may have noticed that in winter, subway stations, streets, look up, a "Canada Goose", The North Face, Bosideng, The light of domestic goods will appear in front of your eyes. Now is the time to wear down jackets.How cold has it been this winter?Last Wednesday, Beijing saw its lowest temperature in 54 years, -19.6 degrees Celsius.Hainan issued a level-three alert yesterday, with residents saying it was the coldest year in 14 years. The extreme cold has brought the importance of down jackets back to the fore. According to the data released by Taobao, the thickness of down jackets last week increased by 28 grams on average, and the order volume of down jackets in Haikou increased by 306% in a week. "Canada geese sold out", with an average price of RMB10,000, became a popular search on Weibo yesterday.At the flagship Canada Goose store in Shanghai, customers have been queuing for between one and three hours for a month, according to the news. "Buying in advance is the right choice. It's so warm," said Versailles.Some open sarcasm, "this winter, the head is coming either north or big goose."Of course, there are also people who do not know the truth of the Internet, "think it is the Canadian love to eat geese." It is not surprising that down jackets sell well in cold weather, but the popularity of the inexpensive down jackets with a base of 3,000 yuan or less is what makes some people confused about this topic. In fact, in addition to Canada Goose, Bosideng, which is undergoing high-end transformation in China, has also done well this year. Its financial data showed that the revenue of its down jacket business was 2.989 billion yuan, up 18% year on year.Net turnover was RMB 490 million, up 41.8% year on year;Gross margin increased 4.3 percentage points to 47.8 percent. As a seasonal item for watching the weather, the down jacket has been on the fringes of fashion and luxury since its inception, until brands like Moncler and Canada Goose pulled it into the fold and pushed it into the masses, becoming a kind of classic piece that holds its value. The question is, high-end, luxury, is down jacket out of seasonal the first answer? Winter is approaching, the average price of ten thousand yuan "goose" fire With so many brands of down jackets, why has Canada Goose sold out and become a hot search? "It's just that it's so cold."Canada geese are conceptually resistant to the extreme cold, the perception is that they're warmer." Tmall outdoor sports industry Xiao 'er told eCommerce Online that not only are there long lines offline, but online geese are also out of stock, with demand up 50-60 percent from last year. Industry analysis, this with this year's whole down clothing consumption trend match, "this year, goose down because of more fluffy, soft, warm, and therefore more popular than duck down."Canada Goose was one of the first brands to educate consumers, and it's sold out a lot." The price of a down jacket starts at 6,000 yuan, which is relatively high compared to most of the down jacket brands. As the saying goes, "you get what you pay for", the reason why it can sell so expensive, professional must be good. Canada Goose, founded in 1957, is the creator of fur coats that decorate down jackets and hats in addition to goose down, explaining that the fur of these hyenas disrupts air currents and protects people from frostbite on the face in extreme cold. They also developed a heat sensitivity index of five degrees, each representing a different level of cold resistance, with the higher the higher the cold resistance.Canada Goose claims that their down jacket can withstand temperatures as cold as -30C. Plus the gimmick of "100%Made in Canada", from design, material selection, tailoring to processing, the whole process is manually completed. A variety of operations, the brand and professional, functional binding.It attracted explorers, polar research teams and became a must-have for Hollywood stars, appearing in James Bond and X-Men 2. Game of Thrones, Winterfell and The Wall are all in the cold, and the actor wearing Canada Goose is one of those who grows grass. With its cold-weather professionalism and celebrity matching, Canada Goose has been called the "Louis Vuitton of the down jacket world". Canada Goose went public in 2017 with a price-to-earnings ratio far higher than that of Moncler, a luxury puff-wear brand, and Lululemon, which caught fire this year. Extreme global weather is the bedrock of Canada Goose's growth and the basis for the market to pay for it.In the 2018 fiscal year report, there is data showing that the penetration rate of Canada Goose in Japan and South Korea is very high. At that time, the penetration rate of Canada Goose in Greater China is only 1.4%, which has great potential. In May 2018, Goose proposed its strategy for Greater China. In mid-September, it moved into Tmall. In October, it opened a boutique in IFC Hong Kong, followed by flagship stores in Beijing and Shanghai.So far, Canada Goose has about 16 stores in China, and its official flagship Tmall store has 1.77 million followers. The growth of the high-end down wear market Can accept the price of a down jacket close to ten thousand yuan, it is a long-term process. The first mover of the luxury-driven down jacket is actually another brand, Moncler. Moncler was founded in 1952, several years before Canada Goose was founded.The founders were two ski brand manufacturers and an avid skier who started out making outdoor products like tents and sleeping bags before becoming famous for their ski down jackets. At that time, outdoor sports was a rich man's game, and Moncler's audience had already been defined. By the 1980s, Japanese students and Italian fashionists who were in the boom period of wealth had become fans of the brand. By 1999, Moncler had officially entered the fashion scene with a fashion show.Since then, it has invited luxury creative directors to launch high-end product lines and frequently catwalks in Paris and Milan fashion weeks. After more than ten years of efforts, Moncler has become a member of the luxury brand, and the down jacket is their unique mark.On Tmall's luxury channel, Moncler down jackets are priced at more than 10,000 yuan. Thanks to Moncler's consumer awareness, Canada Goose, which started out as a puffer jacket for Polar workers, has made its way to the masses with the help of celebrities and social media. But despite Moncler's success, Canada Goose has made a crucial transition from specialty clothing to high-end brand. Like Moncler, Canada Goose started out as an outdoor brand, founded by Sam Tick.In the 1990s, the founder's son-in-law bought the brand from his father-in-law and renamed it Canada Goose, as we know it. More than a decade later, the son-in-law's son, Daniel Reiss, had a few ingenious directions: 1. Only use the brand of Canada Goose externally; 2. Developed women's line; 3. Stick to "Made in Canada". Made in Canada is a quality label, and developing women's wear is a prerequisite for being accepted by fashion enthusiasts.As a result, Canada Goose began to make a name for herself by constantly checking her face in movies and on social media. A recent online spread of a "down jacket despise chain" ranking map fire, Canada goose, archaeopteryx, north in the despise chain of the second layer, and each other between the three despise. Perhaps with the market education of Moncler and Canada Goose, local Chinese brand Bosideng also sees the hope of upmarket down jackets. In 2018, Bositeng, a Chinese brand, walked away from the lessons of category expansion, learned from the fashion and high-end of Moncler, and also learned from the professionalism of Canada Goose, and began to focus on the exploration of down jackets. However, at the beginning Bosideng steps a bit big, launched "peak" the highest price of the down jacket series more than 10, 000 yuan, the whole series are also above 5, 000 yuan, the rebound caused by the market. But overall, the growth of the high-end down jacket market is a game of making the pie bigger.With the high-end strategy in 2018, the average price of Bosideng's down jacket products has increased from 700 to 800 yuan to more than 1,000 yuan. According to the financial report of 2019-2020, the transaction amount of Bosideng's products whose tag price is above 1800 yuan has increased from 14% to 20%. At present, the highest price of a down jacket in the official flagship store of Tmall in Bosiedeng is more than 4,000 yuan, while the same style of designer series of Yang Mi and Chen Weiti is 3,000 to 4,000 yuan. Although it's still a long way from the luxury prices of Canada Goose and Moncler, Bosideng has become a cost-effective alternative for Chinese consumers looking for high-end down jackets. Down wear industry insiders told "e-commerce online", this winter, outdoor clothing growth rate is about 40% compared with the same period last year, "as long as there is some improvement in the style, this category of brands because of the material, windproof and waterproof professional, will be the most powerful competitors in down wear." This makes sense, after all, two of the TOP puffer brands, Moncler and Canada Goose, come from the outdoors.The north side of the fashion line and the old transition players like Bosideng have become another rising tributary. Across the seasons? For down clothing brands, it is basically a year to wait for a quarter of explosive sales.But Moncler and Canada Goose can get rid of this attribute to some extent. "The daily sales of a brand like theirs are flat, but people buy it.Because for consumers, buying their products doesn't matter if it's the right time to wear them." Luxury, high-end is the secret of down jacket across the season? On this point, the fork between Moncler and Canada Goose lies in that the former constantly highlights the uniqueness and rarity of the down jacket to strengthen the attribute of luxury through designer limited edition, while the latter plays out the classic mind through several popular styles. Moncler's Genius project, for example, essentially draws on multiple ideas from different designers to keep things fresh, in such a way that consumers are willing to pay even when they're out of season, allowing down brands to thrive beyond the season itself. In addition to sales of the Expedition Expedition and Chilliwace flight jackets, Canada Goose's reputation for down jackets continues to expand its category across seasons. Canada Goose entered the footwear business in November 2018 with the acquisition of outdoor footwear company Baffin.In July 2020, the company announced it had hired Adam Meek, a former Nike executive, as its general manager of footwear and accessories products. Canada Goose has also added rain gear and light jackets, as well as sweaters and Fanny packs for sale at Tmall flagship stores.Canada Goose's non-overcoat category, which includes sweaters, accounts for a third of group revenues, according to its financial figures. But in general, the crossing periodicity of Canada Geese is still unstable.The Google trend chart shows that Canadian geese are higher in winter than Moncler, but lower in other seasons. After the expansion of Bosideng from the previous "multi-brand, four-season, international" to focus, the current path is closer to Moncler -- through the designer series, invite luxury star cast endorsement, frequent entry into the fashion week, and so on. But at present, the gap between Bosideng and Moncler is far away, product design is the fundamental reason, "earthen taste" is still the most ridiculed point. In addition, due to the long-term impression of brand tone, it is difficult to refresh in a moment, Moncler fashion, Canada Goose professional did not hit the top. This year, Bositeng joint Antarctic research team, launched a new cold, in an attempt to play cognition in the professional, but compared with Canada goose grass, this way is still deliberate, and polar marketing is not the exclusive down jacket, including cat people, thermal underwear has long used this way. Ladymax commented that "only a strong enough personality label can keep the impact of weather factors under control in the long term."These Bosideng obviously haven't. But across the cycle of this matter, not only related to the efforts of the brand itself, the consumption level of the entire era, the fashion circle of the definition of the trend, all affect the down jacket this single product. After all, down jackets costing more than 10,000 yuan were not an option for Chinese consumers until 2018, and even before that, wearing down itself was considered unfashionable.

Core tip: the big show, LILY with "L20" as the theme, as LILY in 2020 to upgrade the brand code, named business fashion ten items at the same time, the show is a blend of qi baishi, Chinese national geography and Smiley three IP crossover interprets the artistic perception and expression positive attitude, and the new women's current perception resonate, present business fashion more likely. Lily Business Fashion once again played the opening show of Shanghai Fashion Week, demonstrating the dressing needs of new women in multiple career levels, multiple scenes and multiple roles.The big show, LILY with "L20" as the theme, as LILY in 2020 to upgrade the brand code, named business fashion ten items at the same time, the show is a blend of qi baishi, Chinese national geography and Smiley three IP crossover interprets the artistic perception and expression positive attitude, and the new women's current perception resonate, present business fashion more likely. Lily Business Fashion Shanghai Fashion Week kicks off with a show In this special year, all industries are facing new challenges."L20" is a special "code" for Lily to open and connect the exclusive events of this year with everyone in 2020, to connect the unique "L20" memory of the brand and consumers in 2020, and to name and release the top ten business fashion items necessary for new women in the workplace.LILY as business fashion category and guide, to classical and modern female symbols transfer business to consumer fashion aesthetic, fashion week opened big show this year, with "LILY L20" open business fashion 2.0, for the new era of new women can open all-round fu, inheriting classic challenge innovation at the same time, around the women and the workplace, will be more fully practice the concept of LILY in all -- let 'new Chinese women in the workplace expression of every character is just right. Lily Business Fashion Shanghai Fashion Week kicks off with a show In this show, Lily focuses on releasing ten pieces of business fashion which are deeply created after the product system is upgraded -- new women who adapt to the all-weather workplace state stage and scene are just right for dressing expression: summer breathing knitwear, casual and comfortable workplace TT-shirt, unlined fashion suits, frivolous non-inductive coat type, more than 24/7 delay pants, shirts "abnormality" pants suit, comfortable and colorful pencil skirts, jeans workplace joker, "rush hour" suit jumpsuits, best art dress, changeable plastic bunt type dust coat, in order to meet the new career women demand for business fashion collocation efficient collocation, make fashionable and comfortable fashion professional outfit.Through functional, simple and easy to match, light sense of the future, with workplace symbols, as well as suitable for different occasions of the necessary single products, express the independent, modern, multi-faceted new contemporary workplace women image. Under the brand positioning of "business fashion", another blockbuster shows bright spot for present around the new women "perception, art, our attitude" of the big three highlights of the IP crossover series, design by combining the qi baishi paintings, Chinese national geography sight design and different design elements like Smiley face identification, in order to better meet the "new women" workplace for the different needs of clothing, rich modern career women image, leading the new trend of "new women", show brought a brand-new visual feast for consumers. China National Geographic Special Collaboration Series: As the final work of cooperation with China National Geographic, Lily extracted an artistic and colorful print dress with brand characteristics in this show, which was presented as one of the top ten items of business fashion.Collection of China's geographical wonders such as the Emerald Lake, Aiken Spring, the beauty of the landscape into the fashion, depicting the beauty of new Chinese women, and establish a connection with nature.This is also the latest design work brought by Lily after the cooperation with the National Museum of China last year, under the idea of "fashionable new Chinese style", which makes the redefined Chinese style show fresh and rich images of sophisticated modern workplace women, aiming to interpret and express the perception of the current environment. LILY Business Fashion Shanghai Fashion Week opened with a grand show of China National Geographic Collection Qi Baishi Chinese Master Artists Series: Under the theme of "L20", Lily's opening show specially presented a series of cooperation with Qi Baishi, which means "good luck every year".It is also another big attempt of Lily to integrate culture with the fashion industry.This hand in hand with new Chinese and innovation, focus on new female outfit of LILY, workplace will develop traditional culture in commercial brands, combining with the national artist qi baishi's painting, to printing element and color cowboy fashion design, perfect the Chinese elements and fashion show in the top fashion, with fashion pay tribute to classic art and culture, echo show theme "L20", as a starting point, more good luck for the future vision. Lily Business Fashion Shanghai Fashion Week opening show Qi Baishi Chinese artist series Smiley moment at work: In this show, the classic Smiley pattern has also become a high-light logo under the theme of "L20", reflecting Lily's outlook for the future.In the post-epidemic period, as a leading brand of business fashion,Smiley workplace Smiley series appeals to new women to give power to change their lives and the world with their smiles while pursuing fashionable clothes and self-expression.At the same time, in order to help new women put on positive life attitude, Lily uses the usual design language of business fashion and combines Smiley to present the independent, optimistic and confident attitude in the workplace as a special presentation series. Lily business fashion Shanghai fashion week opening show Smily collaboration series In the post-epidemic era, Lily actively demonstrates its social responsibility as a Chinese brand: it upgrades its product line, improves the cost performance of fashion, helps new working women choose high-quality and affordable products, promotes the career development of new women, leads the market of women's wear in the workplace, and enables new Chinese women to express themselves more appropriately in the workplace with the power of the enterprise.In the opening show of SS2021 Shanghai Fashion Week, Lily, with the combination of classic and innovation, always adheres to the brand positioning of "business fashion" and constantly updates and enriches the image of "new Chinese women".At the same time, Lily brings this expression and interpretation to the wider market in China and the world.Brand to Fashion

Core tip: in previous years, down jacket 202 grams of the dividing line and Qinling Huaihe line roughly coincide.This year, affected by the strongest cold wave, the south and north of the thickness of the dividing line has for the first time appeared a large area to the south. Last week in the end how cold, Taobao down jacket turnover thickness increased 28 grams on average. The first cold wave of the year has brought a big drop in temperatures.Just ushered in the New Year's commencement of the netizens emergency order down jackets, plus the purchase of cold heating equipment.According to Taobao just released this winter first heating cold knowledge report shows that the recent turnover of the average thickness of down jacket than the same period last year increased 28 grams.It is understood that a medium thickness of down jacket in the filling capacity of 202 grams.Interestingly, on Taobao, the weight and thickness of down jackets purchased by consumers in the south and north also roughly follow a magical "line of 202 grams of down jackets" : in the north, the thickness increases, with an average thickness of 252 grams, and in the south, it gradually decreases, with an average thickness of 149 grams.In previous years, down 202 grams of dividing line and basic Qinling Huaihe River line roughly coincide.This year, affected by the strongest cold wave, the south and north of the thickness of the dividing line has for the first time appeared a large area to the south. Taobao heating and cold knowledge shows that in the face of this strong cold wave, the people across the country are actively "prepared for war".On January 6, Beijing saw its lowest temperature since 1966, -19.6℃.In the cold, the most searched term on Taobao by Beijingers was "wind mask," followed by "winter hardy pants for people in the northeast."And people in Hainan are finally putting on their down jackets, with orders from Haikou netizens up 306% last week compared with the previous week. To prevent cold, both external and internal use should be taken together, and the sales of chili sauce on Taobao have soared in the past week.Of course, even the cold weather doesn't deter men from fishing, with sales of "men's winter fishing suits" up 300 percent year on year.At the same time, bare legs are replacing long Johns as body-hugging warmers.Consumers have three requirements for leg-bare devices: warm, ball-free, and unlike artificial limbs. The cold week has finally passed, and the country will usher in a return temperature from the 15th.However, Taobao's most concerned about the weather change clothing Xiao 'er also reminded everyone that the weekend will soon appear a "full 15-10" new round of temperature drop, down jacket or should be prepared in advance, specific grams can refer to the "Taobao down jacket thickness distribution map".

Core Tip: The deadly epidemic is having a negative impact on China's economy.Given that China produces a third of the world's clothing, brands need to be prepared for shipping and production delays. Earlier this month, after an extended Lunar New Year holiday due to the outbreak of the Novel Coronavirus, Chinese companies began reopening their factories, including one owned by Lafayette 148 New York in Shantou, Guangdong province. But a week later, the factory, which makes luxury women's clothing, still hasn't fully recovered, and some workers are still returning to work for the Lunar New Year holiday.Deirdre Quinn, CEO of Lafayette 148 New York, said workers who have returned to the factory will also need to wear masks and take their temperature every day.She expects a two-week delay in the brand's spring collection. "We are dealing with a slight delay in delivery.But we were lucky that a lot of companies didn't finish their spring collections."Quinn said. As of press time, China has reported more than 77,000 confirmed cases of Covid-19 and more than 2,500 deaths, according to the World Health Organization (WHO). The outbreak, which started in Wuhan, Hubei province, has spread across the country and 31 other countries.At least 150 million people in China have been banned from traveling, and Chinese citizens face increasing restrictions on leaving the country. The economic impact of the outbreak is only beginning to be felt, with brands such as Ralph Lauren and Burberry predicting steep declines in sales.China accounts for more than 30% of global apparel production, according to the World Trade Organization, but international brands and retailers haven't talked much so far about the potential negative impact on apparel production in the coming months. Lafayette 148 New York isn't the only brand that's finding it hard to ramp up production.Brands and suppliers must plan for the safety and health of their employees.Even if factories are open, getting goods out of China will be a challenge at a time when shipping and air carriers have less capacity.Despite the out-of-stock warnings, some retailers struggle to predict exactly what items will be out of stock and when. Jonathan Gold, vice-president of supply chain and customs policy at the National Retail Federation, a trade group, said: "A lot of companies are still assessing [the impact of the outbreak].Companies are working with overseas suppliers and transportation suppliers to understand the specific downtime of the plant." There are also steps retailers can take to keep their supply chains moving amid the Novel Coronavirus epidemic.Here is a recommended course of action from the BOF: Ensure daily reporting between manufacturer and logistics supplier Before making any contingency plan, you should first understand the local situation.China's Hubei province, the worst affected by the outbreak, remains in lockdown, and other Chinese cities have imposed quarantine measures.The absenteeism rate varies greatly in different regions. Therefore, brands need to communicate closely with suppliers to know about production delays in advance, gain time, arrange delivery faster, and minimize the impact of delivery delays on wholesale partners and customers. Brian Bourke, vice president of marketing at Seko, a global logistics and warehousing company that partners with retailers, says: "The worst thing that can happen is that there is a communication gap and people make decisions in panic."If you can't keep up to date with what's going on every day, ask for daily updates." Have a clear understanding of available transportation options Naked Cashmere, a direct-to-consumer knitwear brand, mainly makes sweaters at a factory in Hangzhou.Despite the geographical distance between Hangzhou and Wuhan, more than 160 confirmed cases of COVID-19 have been reported in total (as of press time).At present, the products that Naked Cashmere plans to sell in spring have been sent to the warehouse in the United States. However, if the factory cannot resume normal operation in March or April, the manufacturing of the brand's autumn products may be affected. Bruce Gifford, chief executive of Naked Cashmere's parent 360 Sweater, says the company is already preparing for it."Right now it's hard to say whether the supply chain will be disrupted or not, but we will add a little extra production time to our schedule," he said. Gifford said the company plans to air more of its merchandise if deliveries are delayed.At present, 60% of the goods of 360 Sweater Company are transported by sea across the Pacific Ocean, which takes about one month, while the remaining 40% are transported by air, which takes only two days. It is wise to book in advance.The quarantine measures and travel restrictions have severely limited air services outside China.United Parcel Service (UPS) cut flights to China, and there were fewer commercial flights with passengers.Bourke says some routes have seen rates rise as much as 300 per cent.As factories ramp up production, a backlog of goods could soon appear. "The first thing companies need to do is talk to the forwarder and ask what they have to offer," Bourke said. "Otherwise, even if the cargo is ready, there won't be enough ships to ship."Companies need to know when they can get everything ready to book capacity in advance." Faster shipping is another possible option, with some routes cutting the journey from Shanghai to Los Angeles to 12 days.In addition, the goods can be shipped to other ports in Asia or the Middle East and then transferred by air. Enhance customer service and ensure openness and transparency Customers and retail partners need to know when there will be delays.In a crisis, it is best for companies to reach out to consumers before a flood of complaints emerge. "You want to be very transparent and very specific about your return," Bourke says. "It allays any fears or doubts that people might have." Instead of being too passive, businesses can proactively inform customers of the problems they are facing and offer compensation if necessary, such as refunds or discounts that can be used for subsequent purchases. If possible, switch factories After the United States threatened to impose tariffs on Chinese-made clothing and accessories last year, many retailers had aggressively sought out manufacturing sources outside China, such as Bangladesh and Vietnam.The outbreak is likely to accelerate the companies' plans to find other manufacturing sites. "Large retailers may have more flexibility to deploy than small retailers, but depending on the type of product they are producing, it may be time to look elsewhere," Gold said. When the latest tariffs were first announced, Lafayit decided to keep manufacturing in China, but now the brand is weighing the possibility of expanding its production channels. "For safety reasons, we may be able to increase some of our production channels in the future," Quinn said. U.S. imports from Vietnam and Cambodia rose 11% last year, according to Commerce Department data.Businesses can use online events and trade shows to find new suppliers or ask peers.Companies could also look at local manufacturing, which, while it may be more expensive, is also more flexible in terms of delivery times and makes it easier for companies to make informed inventory management decisions. Forecast sales volume and adjust production schedule Retailers that rely heavily on Chinese consumers may be even more at risk.Global brands are likely to lose a big chunk of revenue this year because of sales declines caused by Novel Coronavirus and the retail fallout from the protests that followed in Hong Kong, China.They must adjust their inventories accordingly to prevent further losses from an end-of-quarter glut. Lafayette 148 New York gets 9% of its sales from mainland China and has nine stores (two of which are still open, but none of which are reporting sales).As a result, the brand has stopped producing the products it planned to sell in China.Kering has also suspended operations in China, delaying new store openings and advertising campaigns. But ultimately, the best retailers can do is keep an eye on the situation and act accordingly.Gifford of Naked Cashmere believes brands can only hope for the best and prepare for the worst. "The biggest risk is not the supply chain, but the world economy as a whole," he said. "There could be a decline in overall demand in the apparel industry, or the Novel Coronavirus could trigger a recession." Quinn advises practitioners to "relax." "My advice is simply to keep at it," she said. "The clothing industry and people have to keep at it, because people are dying every day from novel coronavirus."

Core tip: as more and more young people are keen to walk into nature, love for the outdoors to degree enhances unceasingly, the constant demand for outdoor products and the requirement of quality and performance in a variety of products continuously improve, in the past few years, Eddie Bauer continuously innovation and development, has a lot of achievements, won the 69 prize for industrial products, outdoor brands more than else in the world, is not only our country is to be the leader of the outdoor brands, is also one of the world is worthy of outdoor pioneers! With the increase of legal holidays in China and the enrichment of cultural life, more and more people are eager to return to nature, and tourism and outdoor sports industry are developing rapidly.Going out of the house and getting close to nature has become the general trend, and outdoor sports have become the favorite of the new era.Outdoor sports are beneficial to both body and mind. The use of outdoor supplies tends to be generalized and popular, and the sales of outdoor sports supplies increase rapidly.Eddie Bauer stands out among the vast outdoor sports brands! Eddie Bauer is an outdoor sports brand owned by Eddie Bauer Licensing Services LLC.Eddie Bauer, Chinese translation for Eddie Bauer, is one of the few century-old brands in the field of sports and outdoor.In 1920,Eddie Bauer launched his eponymous brand in a small shop in Seattle;In 1936,Eddie Bauer designed the first down jacket in the United States - the Skyliner, down jacket was born;During World War II,Eddie Bauer became a supplier of sleeping bags and backpacks to the U.S. Army, saving the lives of soldiers.In 1963, an American expedition dressed in Eddie Bauer gear climbed Mount Everest.In 2017,Eddie Bauer introduced the Evertherm ® down jacket using revolutionary thin down technology that eliminates quilting and has won seven industry awards.Today,Eddie Bauer is known worldwide for its high quality workmanship and reputation.Through The Times, become a classic outdoor sports brand! The brand is aimed at the middle class, with excellent workmanship and quality.Eddie Bauer combines innovative design with exceptional customer service to provide men and women with exceptional quality clothing, accessories and equipment that complement the modern outdoor lifestyle. Eddie Bauer Brand Influencers were a big focus in 2019. Last year, Eddie Bauer appeared in 282 editorial pages, gaining publicity, credibility and recognition for the brand and its products.Each garment is tested and approved by professional outdoor athletes.They work with professional guidance from concept to finished product, and they test each item and push it to the limit before approving it. Remember ANGELA HAWSE? She is AMGA IFMGA international mountaineering association wizard, AMGA chairman, and in all three AMGA disciplines (mountains, rocks and ski wizard) in one of 11 women to obtain certification, and ADRIAN BALLINGER lewis, CARLA PEREZ, etc., these famous climber in Eddie Bauer brand equipment repeatedly boarded mount Everest.There are skiers, rock climbers, all kinds of extreme sports professionals.We invited them to test our outdoor brand products, and only when the professional athletes who participated in the test say it's ready will we give it to you. Bringing the wrong equipment can make the whole outdoors doubly painful, and having the right equipment can reduce stress and ensure safety.Make sure you have the right equipment for a safe and relaxing outdoor trip, and Eddie Ball is a good choice! As more and more young people keen to walk into nature, love for the outdoors to degree enhances unceasingly, the constant demand for outdoor products and the requirement of quality and performance in a variety of products continuously improve, in the past few years, Eddie Bauer continuously innovation and development, has a lot of achievements, won the 69 prize for industrial products, outdoor brands more than else in the world, is not only is to be the leader of the outdoor brand in our country, is also one of the world is worthy of outdoor pioneers! In addition, Eddie Bauer is the world's first down jacket production brand, deep in the industry for many years, profound qualifications, strong technology.Sports, mountaineering, multi-functional and other types of light quality of a down jacket, also known as the "king of warmth", put on to show the aristocratic style. Eddie Bauer is an iconic, authentic American outdoor lifestyle brand with a proven omni-channel business model and global reach!With 100 years of service and quality history, leading brand awareness in the industry, Eddie Bauer will surely reach a higher level in the future.

Core note: On January 5, Bosideng released the retail performance announcement for the first nine months of the 2020/21 fiscal year. On January 5, Bosideng released its retail performance announcement for the first nine months of the 2020/21 fiscal year. According to the announcement, in the first nine months of the group's namesake brand Bosideng achieved more than 25% of the retail value growth, the group's down wear business under the other brands sales growth of more than 40%.

Data from the National Bureau of Statistics shows that from January to September, the total retail sales of consumer goods reached 2.73324 trillion yuan, down 7.2% year on year.Among them, the total retail sales of textile and clothing exceeded 800 billion yuan, down 12.4% year on year.At this time, the customized clothing under the business model of small batch and multi-frequency flexible manufacturing shows a high risk resistance. A garment, from design to delivery, can be finished within 7 days.A consumer custom-made clothes according to his own preferences, from the production line to the consumer to wear the body only 10 days.The garment industry is changing faster than you can imagine. "Fast anti" characteristics rise Hanzheng Street, with a history of more than 500 years, is fast again. In Wuhan, the resident designers of Hanzheng Street have close communication with the global "buyer" online, and within 2 days, they can design clothing styles that meet the characteristics of domestic regional consumption.In Wuhan City Circle, within a 100-kilometer radius centered on Hanzheng Street, there are more than 4,000 factories producing matching garments.Within 2 days, clothing samples, large samples can be sent to dealers for evaluation. Formal production can also be completed in two days.Through Hubei's extensive water, land and air transportation pipeline, most areas in China can receive goods within 2 days. "Seven-day 'quick reaction', which has become the 'standard' of Hanzheng Street clothing merchants.In places like Guangzhou and Hangzhou, you have to place orders at least one month in advance.""Said Tao Guoyin, general manager of Mengsk Men's Wear.Tao Guoyin has been in the clothing business in Shishi, Fujian province, for 40 years.In May this year, he decided to set up shop in Hanzheng Street. How quick was Hanzheng Street's response? Zhao Yang, a partner of Hejun Consulting, said it was 7 days faster than Zara, leading the country and the world.Zara, the inventor of "fast fashion", has more than 2,000 stores around the world and can deliver clothes to them within 14 days.Now, the whole garment industry chain of "six in one", including research and development, design, plate-making, production, display and sales, has been basically formed in the "1+8" city circle of Hubei Province, thus laying the unique "fast and reverse" characteristics of Hanzheng Street. He Wanpeng, director of the Shanghai Forebeach Emerging Industry Research Institute, calls this industrial form a "nebula-shaped ecology".Its core is clear and powerful consumption and trade services, the extension is supply chain finance, cultural design, fashion creativity, bonded exhibition, etc.He said that Hanzheng Street is becoming the origin, the first place, the gathering place, the testing ground and the competition field of new life products. With the "fast anti" ability, Hanzhengjie clothing in recent years quickly occupy the market.According to the statistics of Hanzheng Street Management Committee, Hanzheng Street has gathered more than 10,000 clothing merchants, and the scale of the clothing industry has exceeded 100 billion yuan.Among them, "Han faction" fashion autumn winter men's wear has occupied more than 40% of the market.The Overall Design Plan for the Renaissance of Hanzheng Street issued last year pointed out that by the end of the 14th Five-Year Plan, the annual turnover of Hanzheng Street should exceed 300 billion yuan, and the annual turnover of cross-border e-commerce should increase by more than 100%.Constructing a new development pattern of domestic and international double circulation in an all-round way, closely focusing on the two key words of "integration" and "high quality", and represented by "nebula-shaped ecology" in Hanzheng Street, Wuhan is vigorously driving the economic development of the province and the Yangtze River Economic Belt, and contributing to the rise of the central region. Customization is the new trend At the same time, Qilu earth's clothing industry is also quietly changing.Today's Shandong consumers are no stranger to "customization" of clothing.Guo Rui, an expert in the apparel industry, said recently that a customizable clothing supply system centered on consumer demand is taking shape and customization will become a new trend. From the perspective of consumption upgrading, personalized demand of consumers is a "big cake", and many overseas brands have launched personalized customization services.Canada Goose, for example, recently announced the launch of a new customisation service that allows customers to customize a hood trim.But for now, Chinese consumers can only experience the service through offline pop-up stores in Shanghai, which is not enough to impress more urban users. Uniqlo, a fast fashion brand familiar to domestic users, is good at cooperating with fashionists and masters to apply popular elements such as art, music and film into Uniqlo T-shirts, because users can design an exclusive UT by DIY, which has aroused many young users' "impulse" to place orders. Shandong is cattle intelligent manufacturing co., LTD., executive director of ryearn far said, with consumption upgrade wave swept through, the young group as the main consumption, they are also constantly changing consumer demand, "the price" is no longer the main measure of influence consumer behavior, consumers are more care about the product quality and the design connotation.This change in consumer demand is "forcing" clothing manufacturers and service providers to change the traditional model, and gradually toward a consumer-oriented model. Data from the National Bureau of Statistics shows that from January to September, the total retail sales of consumer goods reached 2.73324 trillion yuan, down 7.2% year on year.Among them, the total retail sales of textile and clothing exceeded 800 billion yuan, down 12.4% year on year.At this time, the customized clothing under the business model of small batch and multi-frequency flexible manufacturing shows a high risk resistance. During this year's "Double 11", Tmall clothing merchant "Chumian" cooperated with Alibaba's new manufacturing platform -- Rhino Intelligent Manufacturing Factory to launch custom-made clothes for buyers. It only takes 10 days from production off the production line to consumers' wearing. Among them, IP hot selling items were repeatedly ordered. Under the trend of customization, consumers' personalized needs change more and more quickly. It is possible that a hot Internet word or emoticons will appear and users will receive orders on the same day.For the production supply chain, this is a new challenge.So, can customization turn a clothing brand around? Flexible and individualized counterattack As a leader in the field of intelligent clothing manufacturing, Hesburg has fully built the global denim intelligent personalized customization supplier platform in 2016, and the new intelligent personalized customization hanging assembly line.Through the customized platform of Hesburg, customers can place online orders independently, the system can automatically typesetting and cutting, and the MES system can drive each operation unit to carry out garment manufacturing. Therefore, Hesburg broke the traditional foreign trade barriers, embarked on the road of "flexible small batch production and personalized customization", and gradually formed its own unique core competitiveness, including the control of denim garment pattern, style, technology, washing water, consumer human body data and other industrial big data.Where it used to be two or three a month, now a jeans might be a style.The "customization" model became its core business. Ren Haoyuan, executive director of Shandong Shangniu Intelligent Manufacturing Co., Ltd., a subsidiary of Heisberg, said, "We are driven by customer demand and realize the whole process of personalized customization of jeans, shirts, jackets, etc., which reduces inventory costs and raw material costs in the customization process." It is reported that, different from the traditional clothing production enterprise workshop, in the intelligent workshop of Hesburg, each worker has a screen on the operating platform, the workers swipe the card, the consumer through the network personalized customization information will be displayed, the consumer's private customization clothing will be completed from here.The platform realizes the interconnection of 14 subsystems, realizes the integration of front-end design and back-end production, and carries out big data-driven production. "Through platforms such as Shangniu.com and NecessaryMall, users can directly customize personalized denim clothes according to their own creativity or requirements.After placing an order, the workshop will carry out intelligent typesetting and automatic cutting.By grafting resources and reconstructing production relations, consumers can enjoy and participate in the whole experience and process of intelligent manufacturing."According to Ren, the garment production period has been shortened from 30 days to 7 days, and the production efficiency has increased by 200% compared with traditional manufacturing, while the design cost and material inventory have decreased by 60% respectively. The "intelligence +" of denim clothing makes the order volume of Fort Hays realize steady increase.Last year, new business orders increased 24 times, product gross margin increased 30 percent, product inventory decreased 35 percent, and production efficiency increased 28 percent.Now, Heisbourg has also reached cooperation with many domestic and foreign light luxury brands, opening the market in Europe and the United States. After new retail, new manufacturing is the key, Ren said."Consumers need to produce what they want, from 'nanny' production to 'market' production, from order production to modern standardized, refined, flexible, customized production, which is the most powerful form of multi-interaction linked garment industry chain."

Bielefin is working with Amazing Pediatricians to pay tribute to the amazing pediatricians and the strikers in the industry.In addition to this cooperation, Biyinlefen has also cooperated with Mr. Love, 30, and so on. The cooperation with this kind of elite dramas is Biyinlefen's marketing exploration for consumer groups. Because of the outbreak, it is not easy to let us know more about the doctors, and doctors in the industry in China, pediatricians are recognized as one of the most difficult jobs industry, high intensity, they work in front of the children couldn't express, check is bad to do, also needed a solid foundation of knowledge and a lot of experience to judge, need more careful patience and gentleness.They are heroes of hope for the future. They are amazing medical professionals.With The Amazing Pediatrician, Bielefen pays tribute to the amazing pediatrician and the strivers in the industry. Picture 8. The PNG The Amazing Pediatricians tells the story of the struggles of a group of capable, knowledgeable, and highly educated pediatricians.At work, put on the white coat, is a professional and responsible pediatrician, after work, put on casual clothes, full of taste and the pursuit of social elite fan, the work and life of pediatricians this group of elite description, is also the positioning of the elite crowd of Bianyin Le Fen cooperation this play starting point.With the continuous upgrading of consumer demand, the market demand for clothing has ushered in a period of high quality. Evolutionary development is to meet various demands such as functional activities and social popularity, and the clothing industry is also facing fierce market competition. Only by doing a good job of segmentation and positioning can it occupy the market and user group.Biyinlefen positioning elite group, with the help of marketing constantly output elite brand impression, firmly targeted elite group of leisure clothing brand market. Picture 9. The PNG In addition to the collaboration with the "Fantastic Pediatrician", Biyinglefen has also collaborated with "Mr. Love", "30" and so on, and cooperation with such elite shows is Biyinglefen's marketing exploration aimed at consumer groups.First, it is to create a common topic with consumers. With the help of the focus content and value orientation of the series, it is to find the interest points of consumers and create a common topic between the brand and consumers, which lays a foundation for the later brand marketing.Secondly, create consumers' memory points. Through the interpretation of life scenes with confidence and vitality of the characters in the play, as well as the tonality of high-quality leisure life, let consumers remember and relate to Biyinlefen, thus implanting Biyinlefen's brand memory points for consumers, that is, providing multi-scene clothing solutions for elite groups. Picture 10. The PNG Concentration has made great pediatricians. Concentration has made great clothing brand Biinlefin.With 18 years of development in the field of golf apparel, Biyinlefen is the partner of China's national golf team, a big brand of CCTV, the first stock of China's golf apparel and the leading brand of China's golf apparel.With high quality, high taste, high-tech and innovative products, segmented elite casual clothing market positioning, characteristic socialized marketing routes, for China's clothing industry, Biyinlefen has the courage to pioneer and set up a model, is a great clothing brand.

Core tip: as the first brand of this fashion week, I did not choose a fashion brand in the past practice. Instead, I chose the outdoor popular logo pioneer camp pioneer, which is the choice of working clothes style, outdoor style and sports style that are popular all over the world.This is also the first time that Pioneer Camp, a trailblazer, has been specially invited to support by Taokuke During 2021 Fashion Week after its runway shows in 2018 Guangzhou Fashion Week and 2019 Shanghai Fashion Week received enthusiastic response. Qingshan Lake Taokuke Fashion Week kicks off the New Year of 2021 with its first fashion runway show on the afternoon of Jan 1.This fashion week takes "Too cool new life" as the theme, presenting in the form of combination of activity and activity, and integration of online and offline.There are a number of brand release, designer works release, awarding ceremony, fashion market, static display of excellent designer works and diversified cross-border activities. This fashion week will invite famous brands such as south Korean popular logo MARKM, urban outdoor popular logo pioneer camp trailblazer, designer CHEN·1988, SIVICO, etc. As the first brand of this fashion week, in a change from the previous practice, it did not choose fashion brands, but urban outdoor popular logo pioneer camp pioneer, which is the choice of uniform style, outdoor style and sports style popular all over the world.This is also the first time that Pioneer Camp, a trailblazer, has been specially invited to support by Taokuke During 2021 Fashion Week after its runway shows in 2018 Guangzhou Fashion Week and 2019 Shanghai Fashion Week received enthusiastic response.By integrating outdoor functions and fashion trends into a whole through design works, we have a natural combination of technology and appearance, allowing the audience to feel the infinite charm and creativity of the functional state trend. FANS8323_1IMG_20210101_154902 In its early years, Trailblazer group mainly focused on overseas markets and positioned itself as "outdoor sports" overseas, with its brand selling well in dozens of countries.Its exclusive invention patent, "Cotton compound velvet", has been favored and adopted by many world famous brands, including KAPPA, Champion, and other famous outdoor brands in the United States. PIONEER was officially used in China 15 years ago, and its parent company used an earlier brand name overseas, PIONEER CAMP.Because "Trailblazer" was registered in China, it had to use "Fengyuan" as the brand name before 2005, which was later translated into "Trailblazer" Chinese trademark, and the parent company also re-registered under the name of "Trailblazer". THE founder, Kou Jianghai, is a man of science and technology who loves hiking. Before starting his business, he has been working as THE R&D director of an American-funded biological company. When he was sent to California, USA, he had THE honor to participate in THE sustainable antibacterial fabric project jointly developed by UCSD(University of California, San Diego) and THE NORTH FACE (NORTH FACE), a famous outdoor company.During the project investigation, Kou Jianghai communicated with Mountain Hardwear, another top outdoor company with its headquarters also located in California, and found that the fabrics of these international brands were seemingly ordinary in appearance, but contained various functional black technologies.At that time, there were few outdoor brands studying functional fabrics in China. At that time, the name Pioneer Camp took root in Kou Jianghai's mind to become a Pioneer of functional clothing! After returning to China, Keujianghai ended his eight-year laboratory career and established pioneer Camp brand. Pioneer successfully explored overseas markets driven by fabric research and development, and gradually established cooperative relations with a number of international well-known brands.Cofounder Huang Dehua is a colleague of Kou Jianghai before he started his business, and he is also a persistent engineer. They continue the rigorous style of scientific research, analyze and test every detail carefully, then improve and test again, and become the consistent style of road builders. Since the founders are all technical people, and the company is driven by technology research and development by the genes of the founders, the company has done less marketing. Compared with the companies that mainly focus on marketing, the extension company needs more patience to promote its brand in China. In the early years, there were few people exploring outdoors in China, so Toulu did not focus on "leisure sports" in China, unlike its overseas positioning of "outdoor sports", but focused on "leisure sports". It did not make much effort in the field of outdoor, with strong strength but low profile.In recent years, with the improvement of the quality of life of Chinese people, more and more people are keen on outdoor sports. Road extension group also conforms to the trend, synchronously positioning the outside market, and repositioning the road extension group as "outdoor sports popular logo" in China.For many years, road builders have personally felt that fashion clothes cannot meet the needs of outdoor functions, and functional outdoor clothes cannot meet the fashion attitude. This is the original motivation for road builders to rebuild "outdoor popular logo" in China.The trailblazer is a change from the traditional outdoor stereotype, which requires both functional technology and trendy design.It has functions and appearance level, and is frequently invited to help by domestic fashion shows. It is sought after by more and more fashion people and outdoor lovers, especially its patented fabrics. It is the world's first unique design and function of pure cotton composite cashmere coat, and it has become the outdoor fashionable products that fashion people are eager to buy. From all over the country brand enterprises, designers, college representatives, media and other industry professionals gathered in Taikuyunjie fashion Industry Park, witnessed this fashion industry event, build a new fashion landscape. We would like to see more national brands like Li Ning on the international stage. More and more classic domestic products are being redefined and sought after by confident young people.We hope that "Made in China" can become the creator of global fashion and new lifestyle.Confident in culture, strong in heart, proud of and fashionable in domestic products, the road builder brand also announces to the public through this fashion week that it is a road builder of foreign trends.

Core tips: The exclusive analysis of PEACEBIRD MEN X "Dali Temple Journal" collaboration series design experience and life player experience Realizing the gorgeous turn from "manufacturing" to "creation" is the key for many industries to improve their competitiveness. This trend also makes "creativity" and "creator" pushed to the center of public opinions and social topics.The garment industry, which has long been labeled as a developed manufacturing industry because of "Made in China," is also turning its attention to how to increase its distinctive creativity. For example, PEACEBIRD MEN, with rich experience in clothing manufacturing and a strong mass base, have recently engaged in creative cooperation across frontiers and dimensions with the journal of Dali Temple. They have also invited OG Li Cansen, a fashion designer, to lead the design of the series in order to explore the wonderful fusion of Traditional Chinese culture and the language of fashion. In addition to presenting a series of "new and old" collaborative items, PEACEBIRD MEN X's "Dali Temple Journal" has recently created the "Good Block Good Street" Pop-up Store in The City of Vientiane, Shenzhen, welcoming visitors to the New Year of 2021 with the promise of "Good Things happen here" and the unique decor. 1 of 6 Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X 2 of 6 Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X 3 of 6 Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X 4 of 6 Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X 5 of 6 Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X 6 of 6 Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X HYPEBEAST took this opportunity to talk with Sam Lee, who came to Pop Store in person, to share his experience as a "creator" and a life player, as well as the design experience of this collaborative series: HYPEBEAST: Hi Sam, I just went to the whole pop-up store. What's your special experience? Sam Lee: I think this shop is very interesting. In addition to selling goods, it also takes care of the needs of customers to take photos. I was attracted by the appearance of the whole shop in all white. Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X HYPEBEAST: This Pop concept is "Good Block", a trendy neighborhood full of fun and New Year atmosphere. As a "enjoy life, play life" player, can you share your experience?For example, we know you can make a CD... Sam Lee: Actually, being a DJ was part of "playing" at the beginning. Music has always been a very important part of my life. Before I started playing music, I liked going to clubs and parties, especially Rave parties ten or twenty years ago.Because I wanted to share my favorite music with everyone, I started to be a DJ by chance.Unlike acting, there is more direct interaction with the audience on the DJ stage, and their joy can be felt through physical movements and dance moves. This feeling is mutually attractive and contagious.There are many parts of my daily life that allow me to take a break from "playing" and bring me some inspiration for the future. When I settle down, I will be more likely to burst out with unrestrained ideas. No matter what I see or hear, I can inspire creative inspiration. Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X HYPEBEAST: As a "creator" of fashion apparel, what is your design philosophy? Sam Lee: I'm not a creator. I've just been doing what I love all my life, whether it's being an actor or a DJ or making clothes. The best thing is that I've been able to follow my own mind and do what I love.It's the same with design. Keeping that youthful mindset, that energy, that impulse to do new things is key to me. HYPEBEAST: How do you keep your creativity in design flowing? Sam Lee: To get out of the house more, to keep playing (laughter), to keep meeting new people, including now Gen Z, to learn more about their habits, their preferences, their ideas, that's what you have to do to find creative inspiration. Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X HYPEBEAST: Why did you choose to partner with PEACEBIRD MEN this time? Is Sam Lee: my Subcrew street brand representatives, PEACEBIRD brand in China also is very serious, but to be honest PEACEBIRD before doing things relatively more popular, the route was not especially towards young people and the trend of the culture, this time they gave me a lot of space creation and support, to be honest, my personal power to do it alone is not can't do that, but it takes time and effort behind will be more.If there is such a big brand support, that will be a very good start, after all, through cooperation can get twice the result with half the effort, after cooperation, we collide a lot of new ideas, together to do more fun projects to bring you. HYPEBEAST: As the director of this "Dali Temple" series, could you share with us the theme and design inspiration of this series? Sam Lee: First of all, Diary of Dali Temple, a cartoon work, is very characteristic and representative OF IP. The content revolves around The Tang Dynasty, Dali Temple and case investigation, which has attracted a lot of attention.This time I can get together with three different units, and the most important thing is to integrate different elements such as Datang culture, Guizhou batik and cashew flower.Although cashew flower has been made by many people and brands for many years, this combination with Guizhou batik, which has a long history, is very unique. This traditional handicraft can bring different patterns and patterns for each piece of clothing, unlike the pattern design made by computer, which results in a very uniform garment.In addition, this design also follows the concept of "blending the old with the new". The fabric with traditional techniques and patchwork design and tailoring are in line with the current aesthetic trend, creating a design with unique personality. Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X HYPEBEAST: What do you think is the intrinsic link between batik and cashew flower? Sam Lee: just have mentioned cashew flower is a very classic pattern, and wax after so many years of inheritance up to now, two classical elements combine together, to create each product can present different texture, this is I never done before, more didn't expect to go to guizhou to do such a try, feeling the most traditional handicraft culture.Taking this opportunity, I learned more about Chinese traditional culture, besides batik, embroidery and so on...How to express these traditional Chinese elements in fashion language, there are too much knowledge and worth thinking about. Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X HYPEBEAST: Craftsman spirit is one of the concepts promoted in recent years. What do you think is the relationship between craftsman spirit and creator? Sam Lee: They are very interdependent, and without the craftsman's spirit, many ideas and creations would not have been possible.Creating new things is the first step. The next step is to realize these ideas with the spirit of craftsman, so as to ensure that the final output is in line with expectations.For example, although I did not go to Guizhou to have face-to-face communication with the inheritor of batik handcraft, I ensured the successful completion of the cooperation series by mailing samples again and again and exchanging opinions and making improvements. HYPEBEAST: What's new for you as a creator in 2021? Sam Lee: I hope I can 2021 in different work and identity can lead to better work, whether actors or branding, also want to try more music aspect, such as can have the opportunity to put their own music for everyone, 2021 I have idea to with different rap singer, do something fun and music creation of cooperation.Of course, I hope the epidemic will end as soon as possible and everyone can be healthy so that they can do what they like to do. Li Cansen analysis of The Journal of The Dali Temple in PEACEBIRD MEN X In the context of the increasing importance of creativity, PEACEBIRD MEN, in collaboration with the Dali Temple Journal and Li Cansen, created a clothing collection that combines the culture of the Tang Dynasty, cashew flower, Guizhou wax printing and the trendy culture pursued by the younger generation. This is a successful attempt to focus attention on creativity. The Journal of the Dali Temple is now available for sale through the official channel of PEACEBIRD MEN, with the popup Store in Vientiane, Shenzhen, continuing until January 5, 2021.

Core tips: From December 25 to 26, the 2020 Caixiu Fashion Art Ceremony and China · Shenyang International Fashion Week sponsored by Zhang Li International Fashion Education Group will be held in Qiqiuli Hotel, Shenyang.Four famous brands and international first-line collection brands have landed in Shencheng, with the support of fashion celebrities and celebrity models. More than 200 small supermodels and their families have participated in and witnessed the splendor and shock of 2021SS China · Shenyang International Fashion Week. From December 25 to 26, the 2020 Caixiu Fashion Art Ceremony and China · Shenyang International Fashion Week sponsored by Zhang Li International Fashion Education Group was held in Qiqiuli Hotel, Shenyang.Four famous brands and international first-line collection brands have landed in Shencheng, with the support of fashion celebrities and celebrity models. More than 200 small supermodels and their families have participated in and witnessed the splendor and shock of 2021SS China · Shenyang International Fashion Week. 2021SS China · Shenyang International Fashion Week, Gaoding brand sweeping The Liaoshen area.Mr. Wang Yutao, designer of double Golden Crown award, brings a modern visual feast with the global debut of B+ brand children's wear. China's local luxury children's dress brand, Ning Nai Ying, first landed in Liaoshen, bringing a stunning surprise and vitality; JS Jiangsuo, a custom brand of children's light luxury dresses full of love and dreams, once again provides care and company on the road of children's dreams; Zhang Yan, a young and cutting-edge designer of Three-inch Shengjing, made his debut in Shenyang with his new brand "Cheng Jin Yi Bureau" Kids edition, bringing people a fresh and new feeling. This fashion week specially invited Dior, Gucci, Burberry, Fendi and other international brands to show, so that children can enjoy the fashion breath and artistic atmosphere of Paris Fashion Week at home. Under the promotion of Zhang Li International Fashion Education Group, China · Shenyang International Fashion Week follows the footsteps of international fashion and holds autumn/winter and spring/summer releases every year. Now it has gone through three spring and autumn periods.2021SS China · Shenyang International Fashion Week is advancing with The Times, leading the new direction of northeast fashion! 2021SS China · Shenyang International Fashion Week is guided by China Fashion Designers Association, initiated and hosted by Zhang Li International Fashion Institute, the no.1 fashion brand of Liaoshen children. Ms. Jiang Huan, the famous fashion show director of China International Fashion Week, New York Fashion Week and Paris Fashion Week, has been appointed as the chief director for many times. Miss China chief model Mao Chuyu designer Mr Beauty berry, double jinding award, China international fashion week brand JS Jiang Shuo resident designer), ms Jiang Shuo shengjing, three inches, Mr Zhang yan, Mr Le loi design art director Zhang Lili Canadian art director Mr Xu Lin cube design firms also attended the fashion week. 2021SS China · Shenyang International Fashion Week was held in Qianli Hotel, Shenyang, where participants could enjoy a brand new hotel atmosphere full of life and fashion. Mr. Zhang Lili, a famous designer from Liaoshen region, provides the overall visual design for the 2021SS China · Shenyang International Fashion Week.After 16 years of deep cultivation and accumulation in the field of children's fashion, Zhanglitong model has once again provided a splendid and incomparable feast for its colleagues in the fashion industry. Wang Yutao B+, Cheng Jinyi Department, Ning Nai Ying, JS Jiang Shuo, Dior, Gucci, Burberry, Fendi and other major international brands, under the brilliant performance of the little fashion supermodels, 2021SS China · Shenyang International Fashion Week brilliant, sparkling!In The liaoshen area fashion once again left a heavy color of a brush! Zhanglitong model is committed to providing the most professional fashion education, the most high-end fashion competitions and the most high-quality growth platform for the children in Liaoshen area.Not to become a star, only to grow!Zhang Li children model for the children with dreams to provide a stage to show, let them to the society, to the world to show their vitality and the future. Over the past 16 years, Zhang Li International Fashion Institute has made efforts in education, helped children grow with love, and implanted fashion education and aesthetic education into their young hearts with professional attitude and rigorous spirit, so that they can grow, change and benefit for a lifetime! In the future, Zhang Li International Fashion Education Group will provide more children with fashion shows to show and exercise, and build a communication platform and smooth bridge for more children's fashion brands to enter Shenyang and northeast China.

Core tip: By optimizing the industrial chain and expanding the boundary of manufacturing industry, digital technology has become the core key to promote the group's manufacturing upgrading.The fox hin intelligent industrial park, relying on large industrial supporting ability, intelligence has penetrated into the whole system, with international brands with quality raw materials, lower than the production cost of big-name, produce inexpensive high-quality products, occupy the market rapidly, offline entities had more than 400 chain stores, product quality comparable to high price of the dress. With the continuous promotion and upgrading of "One Belt And One Road", "made in China" has been endowed with new connotations abroad and started to gain recognition in the international community."Made in China" no longer means cheap and low quality, but technology and wisdom.After international brands withdraw from the Chinese market, how can Huxuan 108 new domestic products compete with international brands?Why can Huxuan 108 stick to the strategy of low price and high quality for a long time in the rising price of Uniqlo products?The epidemic raid, Fox Xuan group chairman Hu Xuan led the team to live, how just 25 days to break the tens of millions of performance, thousands of fans of love, leading the traditional clothing enterprises to reverse the attack? /editors/attached/image/20201231/20201231103622734.png Simple things repeated, 19 years focus on clothing supply chain Taking advantage of the digital transformation, Fox Xuan Group gained the opportunity of transformation and upgrading and even overtaking on the curve in 2016.By optimizing the industrial chain and expanding the boundary of the manufacturing industry, digital technology has become the core key to promote the group's manufacturing upgrading.The fox hin intelligent industrial park, relying on large industrial supporting ability, intelligence has penetrated into the whole system, with international brands with quality raw materials, lower than the production cost of big-name, produce inexpensive high-quality products, occupy the market rapidly, offline entities had more than 400 chain stores, product quality comparable to high price of the dress. /editors/attached/image/20201231/20201231103622580.png HX HX direct-sale store of Fox Xuan Group Live broadcast strategy, Huxuan 108 clothing new retail opening The outbreak raid, the online Huxuan 108 team of Fox Xuan Group layout live broadcast with goods, the source of good goods direct supply, directly bring more domestic good goods with low price and high quality to consumers, so that more consumers can buy good clothes without going out.How fast does a T-shirt go from production to a first-tier store?The answer given by the intelligent industrial park of clothing created by Hu Xuan, chairman of Fox Xuan Group, is: order the clothes at 8:00 in the morning, cut the bed at 8:30, finish the product at noon, and send it to the nearest store for sale at 2:00 in the afternoon!When others are still struggling with how to meet the replenishment of store orders, Hu Xuan deeply engaged in the supply chain for 19 years, quickly solved the manufacturer's inventory, leading the national service fast fashion industry. /editors/attached/image/20201231/20201231103622621.png Huxuan 108 Intelligent material distribution system of Fox Xuan Group Since fox digital reform group, with the support of national policy, zhuzhou city government, market and the technology advancement, fox group has completed intelligent manufacturing system integration, from the smart factory to make the transition to the intelligence on the development of energy storage phase, this also for Hu Xuan 108 live now lasts, fu can live more matrix and the company continued, provides the powerful support of the supply chain, the quality of live to liquidate, industry sustainable development brings new channel opportunity! /editors/attached/image/20201231/20201231103622360.png Hu Xuan 108 layout of live broadcasting base To realize the dream, but also to achieve the dream Clothing when doing a good dress is 80 industrialists Hu Xuan entrepreneurial dream, let more fans to buy cheap and fine clothes, make clothes more temperature, fashion is more feelings, but these grassroots counter attack of last dream, Hu Xuan from the beginning and have been starting from its own products, mining core brand culture, explore deeper value and meaning of industry.Hu Xuan 108 live in trill, welfare above all, a day in HX brand socks 1 yuan package mail, for example, now has been sent out more than 100 pairs, fondle admiringly, fans received for Hu Xuan HaoHeng pleasantly surprised, for the quality of the product amazing wow, Hu Xuan continues to use the product at no cost to do word of mouth, spare no effort to insist every day since, in less than six months, gain the attention of the more than 100 fans and love, let everyone afford good clothes, everyone enjoy the good quality, Hu Xuan led the fox group for more than 20 years with "the good faith is larger than life, pragmatic dream positive energy, no I altruism and win-win" strict, unswervingly. /editors/attached/image/20201231/20201231103623371.png After the epidemic, new domestic products, especially under the stimulus of the policy of internal recycling consumption, the younger generation of Chinese consumers are more inclined to choose high-quality domestic clothing.Fox Hu Xuan hin group chairman, said Hu Xuan 108 will continue to increase the degree of fusion of digital technology and manufacturing, with new consumption quality, and the expansion of leading industry digital transformation, to speed up the traditional intelligent manufacturing steps, better power "made in China" to "Chinese wisdom", through high quality products and brand concept, truly meet customer demand, will continue brand, so as to let the light of "air" or even the world!